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Website Redesign & Logo Refresh for a Cleaning company: GAAP Cleaning Services
Website Redesign & Logo Refresh for GAAP Cleaning Services
The Challenge & Vision
GAAP Cleaning Services faced a critical business hurdle: after their previous web developer went missing, the business completely lost access to its existing site and digital assets. They needed a complete digital rescue—a full website redesign built from scratch on a platform they could own and manage effortlessly.
Additionally, the owner needed a subtle logo refresh. While the original mark needed to clearly read as "GAAP," the new design had to maintain visual continuity with their existing branded collateral—such as vehicle graphics and team uniforms—so they could continue using their physical materials without extra expense.
The Solution: Seamless Digital Rescue & Brand Refresh
Collective Individuality stepped in to rebuild GAAP’s online presence from the ground up on Wix, while thoughtfully updating their brand identity.
Full Website Rescue & Redesign
Rebuilt a modern, fast-loading platform on Wix, giving the client total ownership, complete backend access, and peace of mind.
Strategic Logo Refresh
Refined the logo typography to ensure "GAAP" was instantly legible, while carefully preserving the core color scheme and shape structure to match existing uniforms and vehicle wraps.
Streamlined Quote Request Flow
Integrated prominent calls-to-action (CTAs) and clean contact forms so residential and commercial clients can request estimates in seconds.
Design & Strategy Highlights
Mobile-First UX
Tailored the site to display crisply on mobile devices, making it easy for homeowners and facility managers to get in touch on the go.
Foundational Local SEO
Implemented clean header hierarchies, metadata, and descriptive alt text targeting local cleaning and janitorial search queries.
Project Details
Services Provided: Website Redesign, Logo Refresh, Brand Continuity, Mobile Optimization & Local SEO
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The results
With a fresh website they fully control and a polished, legible logo that honors their existing marketing materials, GAAP Cleaning Services regained complete ownership of their digital brand—positioning them for stress-free local growth.
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BRAND & WEB DESIGN STUDIO FOR SMALL BUSINESS OWNERS IN RALEIGH, NC.
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