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the Web & Brand Designer Behind Collective Individuality
Hi! I'm the founder of Collective Individuality, a bilingual web and brand design studio based in Raleigh, North Carolina.
My journey into web design didn't start with websites. It started with architecture, where I learned that great design isn't just about aesthetics. It's about solving problems with purpose.
And honestly?
It turned out to be one of the best decisions I could have made. Architecture taught me that great design isn't random.
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Born and raised in Maracay, Venezuela now living in Raleigh, North Carolina.
I've been obsessed with design for as long as I can remember.
As a kid, I was convinced I was going to be a fashion designer. My parents, however, had a slightly different plan. They wanted me to get what they called a "real degree" first.
Since there weren't many fashion schools available where I lived, I decided to study architecture, another thing I had always loved.
in great design
Everything has a purpose. Every decision solves a problem. Every project starts with an idea and grows from there.
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It also taught me how to survive on very little sleep. After many all-nighters, I graduated in 2013.
Soon after, I moved to the United States to learn English. The original plan was simple: improve my English and finally study fashion design.
Along the way, I learned about graphic design, branding, materials, and visual communication.
After graduating I began working with a fashion brand making high-end leather handbags
which was pretty cool.
But after a few years, I realized what I missed most wasn't fashion itself.
It was creating concepts from scratch and working directly with people to bring their ideas to life.
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Between becoming a mom and wanting more freedom to build something meaningful...
Then came 2020.
It felt like all the pieces of my background, architecture, fashion, graphic design and strategy, finally had a place to come together.
Today I work with small businesses throughout Raleigh, Cary, Durham, Chapel Hill and across North Carolina creating brands and websites that actually
feel like them.
I've had the opportunity to work with business owners across many industries.
From contractors and photographers to caterers, bartenders, home organizers, cleaning companies, online stores and more.
And if there's one thing I've learned, it's that most people don't need a more complicated website.
They need someone who can help them organize their ideas, clarify their message, and create an online presence that truly reflects who they are and what they offer.
That's the part I love most.
Gardening (truly)
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working on a
Outside of the constant work hustle
trying to exercise
house project
you can find me
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Day dreaming about the beach
Creating homemade snacks
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BUILDING FUN STUFF WITH MY BOYS
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Camping with the Fam
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Client Experiences
"I was extremely satisfied with Claudia’s creative design for my website."
I was extremely satisfied with Claudia’s creative design for my website. Throughout our collaboration, she was approachable, reliable, and always quick to respond to any changes I needed to do on my web.Always meeting our deadlines. I highly recommend her to anyone looking to build an eye-catching website that truly stands out from the competition.
— SARKA BRAND PHOTOGRAPHY
Client Experiences
"Forever grateful and in love with her creativity."
Collective Individuality was the best!Communicative, knowledgeable, and very creative.Clau listened to my vistion for my business website and made it come to life.Forever grateful and in love with her creativity.
- Abby Garcia
Client Experiences
"The expertise in web design and branding has been instrumental in our digital agency"
At TRIHOME, we're thrilled to work with Claudia and her team at Collective Individuality. Her expertise in web design and branding has been instrumental in our digital strategy. Their personalized and professional approach has helped us stand out in the market. Highly recommended!
— TRIHOME NC
