Now booking new projects — create an online presence designed to grow your business.
.png)
.png)
WHAT I BELIEVE ABOUT WEBSITES
Your website can feel like your best conversation with a potential client.
and it can also...
Be a tool that supports your business goals
Clearly communicate what you do
Make you feel confident in how you show up online
Help the right people take the next step
Use your brand and website as your most important presentation card
Born and raised in Maracay, Venezuela now living in Raleigh, North Carolina, I've been obsessed with design for as long as I can remember.
As a kid, I was convinced I was going to be a fashion designer. My parents, however, had a slightly different plan. They wanted me to get what they called a "real degree" first.
Since there weren't many fashion schools available where I lived, I decided to study architecture, another thing I had always loved.
And honestly? It turned out to be one of the best decisions I could have made. Architecture taught me that great design isn't random.
Everything has a purpose. Every decision solves a problem. Every project starts with an idea and grows from there.
It also taught me how to survive on very little sleep. After many all-nighters, I graduated in 2013.
Soon after, I moved to the United States to learn English. The original plan was simple: improve my English and finally study fashion design.
Along the way, I learned about graphic design, branding, materials, and visual communication.
After graduating I began working with a fashion brand making high-end leather handbags
which was pretty cool.
But after a few years, I realized what I missed most wasn't fashion itself.
It was creating concepts from scratch and working directly with people to bring their ideas to life.
Then came 2020.
Between becoming a mom and wanting more freedom to build something of my own...
.png)
I found my way into web design
And suddenly everything clicked.
It felt like all the pieces of my background— architecture, fashion, graphic design and strategy—finally had a place to come together.
Today, I help small business owners create brands and websites that actually
I've had the opportunity to work with business owners across many industries.
feel like them.
From contractors and photographers to caterers, bartenders, home organizers, cleaning companies, online stores and more.
And if there's one thing I've learned, it's that most people don't need a more complicated website.
They need someone who can help them organize their ideas, clarify their message, and create an online presence that truly reflects who they are and what they offer.
That's the part I love most.
Gardening (truly)
_gif.gif)
_gif.gif)
working on a
Outside of the constant work hustle
trying to exercise
house project
you can find me
_gif.gif)
Day dreaming about the beach
Creating homemade snacks
_gif.gif)
BUILDING FUN STUFF WITH MY BOYS
.png)
.png)
Camping with the Fam
What it’s like to work together
Collaborative process
Clear communication
Strategic guidance
Patient and detail-focused
Refined until it feels just right
"I was extremely satisfied with Claudia’s creative design for my website."
I was extremely satisfied with Claudia’s creative design for my website. Throughout our collaboration, she was approachable, reliable, and always quick to respond to any changes I needed to do on my web.Always meeting our deadlines. I highly recommend her to anyone looking to build an eye-catching website that truly stands out from the competition.
— SARKA BRAND PHOTOGRAPHY
Client Experiences
Client Experiences
"She is very through with her work."
My experience working with Claudia has been fantastic! We worked together on developing my brand ID and logo. She is very thorough with her work, and knows how to listen to your ideas and make them a reality!!
Recommended 100%
— ANGELICA LOPEZ BARAZARTE
"The expertise in web design and branding has been instrumental in our digital agency"
At TRIHOME, we're thrilled to work with Claudia and her team at Collective Individuality. Her expertise in web design and branding has been instrumental in our digital strategy. Their personalized and professional approach has helped us stand out in the market. Highly recommended!
— TRIHOME NC
.png)
LET'S CONNECT
© 2021-2026 | WEBSITE BY COLLECTIVE INDIVIDUALITY DESIGNS
BRAND & WEB DESIGN STUDIO FOR SMALL BUSINESS OWNERS IN RALEIGH, NC.
Helping English and Spanish-speaking small business owners build brands and websites that gives you confidence, attract the right customers, and support long-term growth.