Daniela Saavedra | Makeup Artistry Website Redesign

The Challenge & Vision

The Challenge

Daniela’s original website was built around Éclat Spa & Beauty Studio. With facials, brows, and memberships taking up much of the site, her work as a bridal, pageant, and editorial makeup artist was easy to overlook. She needed a website that reflected the full range of her artistry and gave potential clients a clear place to explore her work and inquire.

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The Vision

We envisioned a website that felt like an editorial portfolio, with Daniela’s work setting the tone from the first image. The goal was to show how she adapts her artistry to each client and occasion, tell the story behind her creative approach, and give Éclat a dedicated place within her broader brand.

The Strategic Solution

Collective Individuality redesigned the site around Daniela’s makeup artistry. Bold photography, a burgundy and cream palette, and more breathing room let the work take center stage. We organized her portfolio by makeup style, reimagined her About page as a visual timeline, and created dedicated paths for visitors to explore workshops, discover Éclat, or request availability.

An Editorial Website That Leads With the Work

We opened the homepage with a full-width makeup portrait and paired expressive serif typography with a burgundy and cream palette. The layout gives Daniela’s photography room to show the details of each look, from a soft bridal finish to the definition of stage makeup.

A Portfolio Organized Around Client Needs

We grouped Daniela’s work into bridal, pageant, and editorial galleries so visitors can go straight to examples that match what they’re looking for. Clear calls to action give them a direct next step when they’re ready to ask about availability.

Project Details

Design & Strategy Highlights

Positioning Daniela as the Artist Behind the Brand

The site introduces Daniela as a makeup artist from the first screen. Her About page uses a visual timeline to connect her background in filmmaking and art direction to her approach to makeup. Éclat has its own homepage section, giving spa clients a clear way to find the studio.

A Dedicated Space for Makeup Education

The workshops section introduces another way to work with Daniela. Visitors can see who the sessions are for, what they’ll learn, and how to take the next step.

Client · Daniela Saavedra
Industry · Makeup Artistry, Beauty & Esthetics
Location · Raleigh, NC
Services Provided · Website Strategy, Custom Wix Studio Redesign, Portfolio Organization & Content Structure

The Impact & Results

The redesign gave Daniela a website that reflects the full range of her makeup artistry. An editorial portfolio lets visitors explore her bridal, pageant, and creative work, while a visual timeline connects her background in filmmaking and art direction to her approach to makeup. Clients can now request availability, explore her workshops, or find Éclat Spa & Beauty Studio, all from one site.

My beauty philosophy continues beyond makeup through Éclat. A warm, elevated beauty studio dedicated to skin, brow design and personalized skin treatments in Raleigh, North Carolina.